Twitch Bits Ultimate Guide For Streamers: How To Set-Up And Make Money From Your Stream

What are Bits on Twitch: Up your level by learning all about how to set up Bits on Twitch and make money from your stream!

What Are Bits On Twitch 

You might have heard this term before but are still wondering what this tasty word stands for and exactly what are Twitch Bits? They are essentially a virtual good comprised of animated emoticons that your viewers could buy on Twitch to show their support for your channel in chat.

The feature is available for Twitch Affiliates and Twitch Partners only, as Cheering with Bits is one of the in-platform monetization opportunities, and hence the exclusivity. But more on how to make money on Twitch through Bits later.

That being said, Bits would not be there if they did not serve a purpose or not provide any benefits to streamers. Apart from the touched upon monetary aspect, they enhance the viewing experience and community interaction on stream. By Cheering, which is sending a message in chat with the use of Bits, your audience creates a cool vibe and celebrates interesting moments happening during the stream, supporting you and your channel in the process. 

It is worth noting that Cheering is available to all eligible Twitch channels globally. 

For viewers to support the channel, there is no need to follow or be subscribed. They can simply jump into the stream chat and Cheer, providing they have already purchased Bits within their Twitch account.

How To Set Up Bits On Twitch   

There is no need to hassle, Twitch has got you covered. Once you have become an Affiliate or Partner, Cheering will be automatically enabled and you can start accepting Bits. However, you can also control some of the functional settings for your viewers on how to donate Bits on Twitch.

Threshold Control 

Despite viewers being able to buy anywhere from 100 to 25,000 Bits at once, you can set the minimum amount of Bits required to be spent to Cheer on your channel.

In order to do that, go to Dashboard > Affiliate / Partner Settings > Bits & Cheering. There you could do what ESL_CSGO has done and install the minimum threshold. It could be 1, 10, 50 or any number you think your viewers will not mind committing. 

Then, if you would like to go even more advanced, there is an option to set the smallest Bit Emote value that can be accepted in your channel’s chat. 

For instance, let’s imagine you have a monstrously unique (in a good way) stream coming up that is expected to draw a lot of attention and cause great excitement amongst your viewers. For this short period of time, you might decide to set the minimum Bit Emote value for Cheering, say, at 100. In this case, people will be able to use all Bits colors from purple and all the way to red, but not grey, because its value only amounts to 1.    

Twitch Bit Badges 

Based on the number of Bits your viewers have used, they will be unlocking Cheer Chat Badges that will appear next to their name in chat exclusively for your channel. 

They start from the basic grey badge for 1 Cheer to a 1,000,000 one for those committed hardcore fans. Not only do they provide your viewers with recognition for their support, but also enhance the overall chat image and diversity, as there are so many levels to unlock.

In addition to that, although all the above badges are enabled by default, you can choose which ones will actually appear and be available for the viewers on your channel. 

To do that, go to Cheer Badge Settings in the Affiliate / Partner Settings tab on your Dashboard. If you wish to disable any of the Badge Tiers, simply untoggle them. You can restore them at any moment in the future. 

That being said, there is also a cool feature you could implement. Both Twitch Affiliates and Twitch Partners are allowed to offer their viewers custom designs and names that will appear in chat beginning with 1, 100 and all the upper tiers, instead of the original unlockable Bit Badges. Such customization will enable you to enhance the branding of your channel, crafting its distinctive identity for the users and further improving the relationship with them. 

To install your Custom Bit Badges, you will be required to upload three .png format images in the following sizes: 18 x 18px, 36 x 36px and 72 x 72px. While doing that, you can also input the desired badge name for each tier. This is basically how to set up Bits on Twitch in your own style and give more intangible rewards for your audience. 

Partner Cheermotes 

Available to Partners only, Twitch offers exclusive opportunity to add custom Cheermotes for every tier of Bits, from 1 to 10,000.

Depending on your preferences, you could design them in such a way that viewers at the highest tier receive a very animated Cheermote, compared to people at the lower ends to provide a proportional value of benefits.

In your Partner Settings dashboard, you will be able to upload images in a .GIF format for every Bits tier, with some of the available advanced options, like the ability to tweak the animation type and chat background color.

Important note:Both Custom Bit Badges and Cheermotes are subject to Twitch’s Terms of Service and Community Guidelines. That means you must refrain from using any obscene designs that might prove to be offensive for the users, especially given that Twitch is a global community with people having diverse cultures, ages, social norms and perceptions as to what constitutes inappropriate content. In addition, make sure that the artwork that you upload is unique to you and does not violate any third-party intellectual property rights. Not only will they be subject to  legitimate DMCA take-downs, but also shed some negative light on you and your channel.

Top Cheerers Leaderboard 

This feature allows for a display of top 3 Cheerers covering either a weekly, monthly or all-time period – the time range could be chosen and changed by you individually at any time. The Top Cheerers option could be controlled in Settings via the dashboard. 

Should the viewers want, they can also expand the leaderboard in chat to see the top 10 Cheerers and their own ranking, while the top 3 are granted special chat badges for their contributions. This is a great way to give your viewers even more value, building loyalty and proximity in the process.    

Tips: How To Encourage Viewers To Send You Bits

  • Exciting and high-quality content: it is a common notion that content is king and certainly the case in streaming. Make sure to serve your audience something that is not conventional and has exciting moments in it. Cheering often happens when there is something cool occurring on stream and viewers just cannot help but express their emotions and celebrate the moment with the community in a distinctive way through Bits.
  • Entertaining personality and interaction: what you bring to the table through your own personality is also an important aspect that could encourage people to support. If you are someone who does not mind banter, enjoys social interaction and can essentially bring fun and positivity through the screen, then viewers will be more inclined to Cheer you in chat.  
  • Create consistent stream schedule and awareness: it is important that people know when you usually go live to be able to turn up in numbers and increase the chances of getting Bits sent your way.  
  • Give value: if you know how to play a certain game or two particularly well and feel confident sharing useful knowledge regarding winning tricks and general advice on how to become a better player by improving the necessary skills, it will surely raise the excitement levels and encourage viewers to ‘tip’ you.    
  • Do not ask directly on stream: you do not want to be that person who shows up and directly asks their audience to send you Bits while streaming. Although you might not have any bad intentions, this will act as more of discouragement, as Cheering is a completely voluntary activity on the part of viewers. Instead, write a funny but natural note in the description that your channel accepts Cheers, so people are aware they can interact with you this way.   

For extra information on the topic, we recommend reading our specific guide on How to set up Bit donations on Twitch.

How Much Are Bits Worth On Twitch 

For every Bit used to Cheer in chat, both Twitch Affiliates and Partners receive 1 cent. 

To provide a better overview of the Bits to dollars Twitch conversion, we have prepared a table that will show exactly how much streamers get, depending on the number of Bits Cheered.

 

Twitch Bits To USD Conversion Worth in USD ($)
1 0.01
5 0.05
100 1.00
500 5.00
1,000 10.00
1,500 15.00
5,000 50.00
10,000 100.00
1,000,000 (one million)  10,000.00

 

Despite the initial numbers looking insignificant, it is possible to get hundreds and thousands of Cheers during a single stream, and see the value add up substantially.

FAQ: Claiming Twitch Bits

  1. Is there a minimum Bits amount to withdraw?
    There is no set minimum of Bits value per se. But, in order to withdraw funds from Twitch, you need to achieve a $100 threshold from all revenue streams, including Bit donations, in any given month to claim your money.
  2. Do I need any technical skills to get my money?
    You just need to provide Twitch your preferred payment method and they will process the withdrawal 15 days after the end of each calendar month, after you have hit the minimum threshold. We discuss more about payment options here.
  3. Are Twitch Bits refundable?
    No, once a person has purchased Bits and then decided to Cheer you in chat, you are protected against any chargebacks. No matter how big the donation is.
  4. Do I have to pay taxes on Twitch Bits?Most likely, yes. Since they form a part of the revenue generation streams, you, as an Affiliate or Partner, have to provide Twitch your tax identification data. Depending on the documents you submit, you might be eligible for a discounted rate or exempt from taxation altogether. We recommend consulting a tax professional in your country of residence on this.

Pros And Cons Of Bits

Pros:

  • Convenience: even the smallest of amounts i.e. less than $1 could be donated 
  • Audience satisfaction: the most active are rewarded with badges and leaderboard placements
  • Security: have your Bits proceeds safely stored within Twitch before withdrawal 
  • Moderation: users who Cheer with inappropriate Bits could be banned and timed-out by streamers

Cons:

  • Small share: with 1 cent given to a streamer per Bit used, they need to come in big numbers to add up to a decent amount
  • Ratio inequality: compared to conventional Twitch donations sent directly to the streamer’s account, Bits command a higher spending ratio per dollar – 1:1 (donation) vs. 1.4:1 (to purchase a minimum of 100 Bits)   
  • Payment methods: only Amazon Payments and PayPal are currently supported in most countries, and additional international transaction fees could also apply

Conclusion 

Twitch Bits are a great way to interact with your community, reward them for their commitment in the form of unique badges and leaderboards, as well as make some money off their activity yourself.

Although the revenue share is somewhat low, it is no coincidence that Bits are the most used feature to ‘tip’ streamers, given the fun and community engagement part of the process. 

As Twitch constantly improves its services, it remains to be seen how the Bits feature and its usage evolve with time.

Spread your love for Bits and share this article with your streamer friends on Twitter, Facebook and/or Linkedin. 

 

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