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Is Streaming breaking through into Mainstream Society?

Yehuda Sapir February 4, 2020

Yesterday, the Kansas City Chiefs battled the San Francisco 49ers for the NFL championship during the Super Bowl LIV took place in Hard Rock Stadium, Florida. As usual, it was a huge event with tons of stars showing up and of course, hundreds of thousands – if not millions – of dollars spent on advertisements during the game and the halftime break. 

According to NPR, on average companies paid $5.6 million for a 30 second ad played during the breaks in game – which is an incredible amount of money for the amount of time that it buys. But with 102 million people watching this year’s Super Bowl (according to Variety) on Fox and millions more on other platforms – there’s no question that spending that much money is guaranteed to put the company’s message in front of a lot of people’s eyes.

What’s interesting to note is that in addition to the usual celebrities and stars who starred in the advertisements, such as singers TPain and Becky G on Sabra’s #HowImmus advertisement, or hall of famer Jim Brown during the NFL’s “Next 100” ad there were also two very important inclusions for the streaming industry. 

First-ever Fortnite World Cup Solo Champion – Kyle Giersdorf, better known as Bugha, appeared on Sabra’s advertisement while one of Twitch’s top streamers, Timothy John Betar better known as TimtheTatman, appeared during the NFL’s advertisement. While they aren’t the first to ever appear on a Super Bowl advertisement – Ninja was the first gaming personality to appear in a Super Bowl ad, featuring in the NFL 100 video back in 2019 – this is certainly signalling that the streaming industry and it’s celebrities are fast becoming more and more mainstream as well as accepted in the wider world. 

Where once Streamers were looked upon with confusion and disdain, now they are fast becoming just as influential and famous as movie celebrities, singers or sport stars. And with the incredible amount of money that is being generated from streaming sites such as Twitch, YouTube Live, Mixer and Facebook Gaming (just to name a few) as well as the sheer amount of followers and fans that Streamers have amassed – it looks like Bugha and TimTheTatman’s appearances in 2020 are only a sign of what’s to come for the world’s biggest gamers in the next few years.